.Manly Bands is a direct-to-consumer dealer of men's bands. The company launched in 2016 after John Ruggiero, the co-founder along with his other half Michelle, could not find a suitable wedding band.This is actually Ruggiero's second look on the podcast. In April 2021, we reviewed the firm's starting, distinct band components, and a lot more. Ever since, Manly Bands has actually obtained its own producer. The manufacturing of bands from, claim, Jack Daniel's whiskey gun barrels or Fender guitar strings develops convincing video, says Ruggiero, ideal for storytelling on social media sites and also in other places.The whole entire sound of our conversation is actually embedded listed below. The transcript is revised for span and clarity.Eric Bandholz: Give our team a run-through of what you carry out.John Ruggiero: My better half, Michelle, as well as I began an on the internet ring company knowned as Manly Bands in 2016 to resolve a complication of wedding bands for males. Our experts were simply married. I have huge hands as well as couldn't discover a ring that I ased if that was not overpriced. My choices were ordering from a directory or even possessing one thing custom-built.I found yourself buying coming from a web site. The ring arrived in a flat mailer, with no box or customer service. It was actually a dreadful knowledge by today's ecommerce specifications.We obtained wed, relocated to Florida, as well as needed to have a project. Our team informed our own selves, "Our team are actually each entrepreneurs. Why do not our team create our own organization?" Our team covered the types of problems our company 'd found and also just how to solve them. My ring knowledge arised, and our company chose to make an effort to fix it for other fellas.Our objective when our company started was to pay out rent. We presumed making a couple thousand dollars a month from this would be fantastic. Our company considered it a way of living service, not high-growth. It was actually only Michelle and me in our garage making bands as well as delivering them out to customers. Our team had appealed one thing. Our notification reverberated along with leads.Michelle and I create an exceptional crew. I generate suggestions, and she's the implementer. A considerable amount of our effectiveness visits her imaginative mind. She titles the bands as well as builds personalities. She attaches the bands to customers. Illustrating a ring entirely as "eight-millimeter black" really did not suffice.Our experts designed rings from distinct materials, such as Jack Daniel's barrels or even unique metals. The business removed. Ever since, we have actually expanded significantly. Our experts currently have over 55 people in the Manly Bands family members. About fifty percent of those are ring artisans that function in our recently obtained production shop in Utah.Bandholz: When performed you obtain a manufacturer?Ruggiero: About a year and an one-half ago. Our company had actually been their customer for a long times, so we knew them effectively. The majority of their organization was actually wholesale, which failed to enthusiasm our company-- visiting mom-and-pop jewelers. They preserved their retail clients and also trademark name. Our experts obtained some of their assets and brought over workers.Inducing a production crew has actually been among the greatest things we've carried out. It's been actually extraordinary to head out certainly there and also see all of them create rings out of Fender guitar cords or even metallic from an M1 Abrams tank.Bandholz: Just how carries out in-house production effect advertising?Ruggiero: It is actually been actually significant. Taking a video camera to the opposite side of the workplace and recording the staff utilizing lathes to reduce the metallic rods or whiskey barrels in to bands creates amazing video recording. Our company possess our cam team available all the time. Our team make use of that video on our social media as well as in our adds and newsletters. Our experts make an effort to promote that considering that a lot of firms in the guys's ring space do not make. They fall ship or even order coming from international and then deliver it out. But our company desire it to last a life time as well as be one thing individuals can take pleasure in.We have actually had a ton of effectiveness along with our armed forces culture compilation, where our team source distinct army materials. We possess the M1 Garand rifle inventory, the wood part, coming from World War I. Seeing our staff placed that in the turret and cut an item out for a band is actually amazing.Our advertising and marketing for those rings speak about the history, the soldiers, where the item was made use of, and factors like that. My other half and I studied filmmaking in college. We use our skill-sets to teach and narrate. For example, I just recently received an email from a customer who shared that his gramps used to drive M1 storage tanks. The consumer talented among those rings to his grandfather, and also they possessed pretty an emotional swap. It behaves to assist consumers get in touch with their past and also develop one thing relevant.Bandholz: Where can people buy a band from you?Ruggiero: ManlyBands.com. Our company have images on Instagram, too. I perform Twitter as well as LinkedIn.